By Mike | January 3, 2011
Every so often an SEO blogger breaks away from their everyday banter and does a piece on hiring the right SEO or SEO team for your website. They usually go down the usual topics, go with the company whose goals match your own, get examples, get references, but then they throw in do your research or talk to the most SEO savvy person you know. That last point is usually the one that sends a chill down my spine. Why? Because last I checked the SEO industry was full of contradictions, bullshit, and misinformation.
Let’s face it; if the SEO industry gets a wild hair up their butt you’re sure to see a dozen “next big things in search”. The last big craze was LDA, before that it was site speed, and let’s not forget the most important ranking factor of all; bounce rate! Needless to say at any given moment when researching SEO you are bound to find thousands of different theories, ideas, and techniques. These ideas can lead you to believe that a legitimate SEO firm has no idea what they are talking about, simply because they see through the nonsense.
But I Know A Guy
When it comes to talking to an SEO savvy person you’re bound to get the same results. Nine times out of ten it’s a guy you know who knows enough about SEO to get himself into trouble and he usually claims to know a guy that works at Google. I had a recent battle with this when someone was fed that Google only crawls 500 words of content. Even after proving this was wrong the “Google Guru” still knew best.
So what’s a website owner to do? Stop researching how to SEO and instead look to the search engines for information on how you shouldn’t SEO. Instead of being riddled in theories, buzzwords, and craphat techniques, the search engines offer guidelines on what the best practices are to help you find an SEO and help your site rank. Gain a basic understanding of this and then follow your gut feeling when you go to hire and SEO or SEO team and you should be fine. Fill your head with misinformation about a topic you’re completely out of touch with and you are sure to set yourself up for disaster, or at least a lot of headaches along the way.