By Amrit Gill | June 16, 2010
Wondering why such a title is on SEO Bullshit? And no I’m not pulling Omniture up on the money one has to spend to try and get that nearly real time data that they try and pass off as information! Nope, its something far more cunning and totally gets my fucking goat!
And I’ll cut straight to the chase.
YOU pay Omniture for Omniture, then YOU give them an optimised site wide link as well?!?
Yep that’s right, you PAY them £20,000 + and then you give them a sitewide link that’s optimised for “Web Analytics”!!!!
Not only do they pull down your pants over the price, but they go straight in for the kill and not even say hello! Yep that’s right folks, the Utah Saints didn’t even ask for permission, they just dropped it with their tracking pixel!
I asked our Omniture specialist about the JS and he replied that this method allows for us to track basic information for visitors who have JS disabled, which is fair do’s but however I cannot stress the sly-cunning-dick-dastardly move they made to sneak in the optimised link through their tracking pixel.
Here it is, in all its glory:
/********* FOR ALL PAGES *********/
/************* DO NOT ALTER ANYTHING BELOW THIS LINE ! **************/
//--></script><noscript><a href="http://www.omniture.com" title="Web Analytics">
<img src="http://metrics.******.com/b/ss/******prod/1/H.19.4--NS/0" id="ctl00_ctl00_noScriptImgTag" height="1" width="1" border="0" /></a></noscript>
<!--/DO NOT REMOVE/-->
<!-- End SiteCatalyst code version: H.19.4. -->
Oh yes, you like those warnings dontcha! Do not alter, do not remove, and when it comes to tracking pixel’s and Omniture tags, you tend to listen to the stern ****** warnings. It’s an easy fix, we’d simply add a rel=”nofollow” but I’m awaiting confirmation from our Omniture guys if it could break our tracking, I very much doubt it, but when you’ve spent that much money – you have to double double check everything!
But fuck it, they’re absolutely riding us red raw here and these guys don’t even rank #1 for web analytics! Obviously the type of link and how its being dropped within a <noscript> won’t exactly pass on the best equity but boy oh boy, how I would love to have a sitewide from lets say, Wired Magazine (PR9), how about from a charity, no problems – cancer.org (pr 8) humm how about another PR9 sitewide? Well take CBSNews.com!
Okay, not bad so far, but you know you need some .edu link love? No problems, why not pull them through MIT! Oh yes, they’ve even got the big geeks out in Massachusetts licked every which way within their Press area (web.mit.edu/press pr8).
The list is rather endless but here is a nice sample of what I manage to find:
Puma.com PR 6// Subaru.com PR 7 // Kellyservices.com PR 6 // Macworld.com PR 5 // Homestead.com PR 7 // webstore.amazon.com PR 7 // bsa.org PR 7 // Avatarmovie.com PR 7 // asp.net PR 8 // redhat.com PR 8 // Converse.com PR6 // Nikkei.com PR 7 // HP PR 8 // doi.gov PR8 // americanbible.org PR 6 // newyorker.com PR 8 // Nintendo.com PR7 // Economist PR8 // Army.mil PR8 // radissonblu.com PR7 // ramada.com PR8
So, Omniture, you’ve been busted for your SEO Bullshit and I’m pretty sure the guys behind the online marketing to the sites listed above will be gracing your presence with the words “What the fuck guy!” – I know I will be!