By theGypsy | September 8, 2010
Let the LDA Google Games Begin
The LSI myth is all grown up!
Here I go again… and seriously, I just can’t fucking help me’self. Ya know? I’ve spent many years defending the flame against those dumb ass people pretending to be SEOs. In particular, the ever popular ‘Dave Bait‘ that is Latent Semantic Indexing/Analysis. Yup, even recent pounded it here.
So you can imagine my emotions when news started to come outta the land of Moz about a LDA tool. At first some of the geekier instincts thought, this might be neat. That soon drifted back to fucking reality as the age old words of isolated anomalies took hold. Then of course if hit me like a link spammer on an abandoned blog;
Here we go again. Time for more snake oil and mass confusion!
Leaving the land behind
Now, I don’t want this to become a debate over LDA and what it means. Nor turn into Moz-illa just yet. We need the larger picture first. As with LSA before it, this will become an unholy comedy show for those reading the banter in the SEO space…
“I’m not even going to try to explain the intricacies of LDA suffice to say that it involves the long standing SEO theory of topic modelling which isn’t so much a theory but more common sense. Learn more about the flavour of the month over at SEO Moz ” – Hamlin.com
Uh… wow. Nice one dood. It’s a fucking bril’ idea that you didn’t get into the intricacies my good man. Because that ‘SEO theory‘ bit? It’s a computer science thingy actually. Oh but it isn’t a theory tho? So a ‘common sense’ thingy-ma-bob? Perfect. That just makes me all warm in my guts bro.
Oh and maybe this ‘Practical Summary‘ has some goodies? Awwww for fucks sakes!! Can I please get that 3 minutes of my life back? (U will pay Mikey!). I gotta love the advice…
1. Make sure you are using the rel=canonical tag.
2. Make your web site about something.
…. fucking Thomas Edison lives
3. Stop feeding the social media machine all your stuff.
…OK, this is just getting weird.
Oh and please do go and read the thinking here. But don’t bother coming to me to get those precious moments of yer life back m’kay? Then there was some wonderous bullshit floated with sentences such as;
“You can’t get away with two sentence pages and minimally valuable content any more – you have to do the hard work of creating good stuff in order to leverage this algorithm effectively. T ”
So the algorithm likes ‘good stuff‘? And two sentence pages???? Did you miss the whole Demand Media / Mahalo fiasco? meh.
Then there was twitter, which I kept finding gems such as;
We can clearly start to see the evolution of ‘Google’ and ‘LSI’ in some unholy darker shade of SEO hell that it will soon become. Shit, shit shit… Tommy? Go fetch Daddy’s boomerang.
Now, I will leave these fine, if not somewhat misguided, folks alone. Because even that is not the point here. It has already started. And if this fire is allowed to burn out of control, we shall all be consumed by it. Staffers and contractors asking. Clients and department heads asking. Snake Oil SEOs out stealing $$$ under the ‘Google LDA’ banner. We simply must implore people to look at these things reasonably.
Back to the Moz
Ok, now, I will have to lay this back at their door ultimately. Why? Because this is the genesis of the new threat. If they like it or not. For the record I have already written about the whole ‘Google and LDA‘ thang, albeit from a somewhat different angle. But all along I tried to impart one simple concept (pun intended); let’s not sell it for what it isn’t. Also Rand, Ben et al, did seem to try and put that out there. But it isn’t helping.
Some comments on the post, such as these, needed to be answered, to stop the madness (which they weren’t) .. so allow me;
Whoah back there… ‘behind the Google curtain’. Please get up from your desk and go sit in the corner ok? That titanic shit? I have no clue what yer saying. Go to the corner.
LDA in detail? That like a 3 day SEO course? And a link to Bill’s work on named entities? Those are actually some relatively different elements there and strangely, one is ‘semantic’ analysis and the other… well… fucking named entities. And we can’t prove anything. Ok?
What the fuck? Is that English ol chap? Please don’t be all gushy like that. How do you know it is a goldmine until you try it? We are interested in having you tell us if it serves a purpose. Thanks.. I hope you successfully have that dictionary removed from yer …
Not a stretch to assume…LDA or some other semantic analysis? Uhm sure. It’s a search engine, that’s a safe bet. But once again, we’re not deconstructing Google no matter HOW many times we may have referenced them in the post. And that other stuff? Strange but it sure sounds a lot like phrase based IR, not LDA. We haven’t looked at that yet.
Thanks for that. And your welcome for that… and well.. What? Once more we have no idea why everyone keeps trying to imply this is about Google. I mean this page only scored like a 56% for those two terms.
You get the idea. I have never heard so much greek-geek speaking bullshit in all my life. I mean I am reading comments by people that sure sound goddamned smart, but when you read it a third time, it becomes apparent they don’t even ‘get’ what LDA does nor barely semantic analysis at all (synonyms being on of the common foibles). Please Rand/Ben, please do try to hit such comments and discourage the perceptions of Google gold and continue the education into CS/IR..
Help stop the madness
And so my friends, I leave it to you now. Tell peeps to read up on where LDA came from. Get them to learn more about the IR world. Won’t you just help stop the bleeding? Before it’s too late? If you see some LDA bullshit out there, please contact your local SEOBS reporter. Thank you.
I really don’t care who makes an LDA tool. Shit, you can go and grab the code for yourself if you wanted to. It is just super fucking important that people understand that we can’t really get a strong indication of what any search engine is doing with limited data sets as far as methodologies and scoring. It’s a fact, get over it. And if you’re a manic Mozer, please watch the person next to you and ensure they don’t drink too much of the kool aid. Be smart about it and hopefully we won’t all be cleaning up LDA Snake Oil and mass confusion in the years to come.
/As you were…