Comments on: Instant SEO Books of Bullshit

By: Martin Stellar

Martin Stellar — Tue, 23 Nov 2010 22:58:00 +0000

Dude… that’s too funny! I knew there was a reason I liked you :) Good points too btw.

By: Justin Parks

Justin Parks — Wed, 10 Feb 2010 23:23:41 +0000

Very true Ben and an unfortunate truth at that.

By: bentortora

bentortora — Wed, 10 Feb 2010 07:36:56 +0000

I guess at the end of the day the people that get burnt by these snake oil guys are probably the same people that are running a failing business (or their current model is tanking) and looking for anything to save them.

What they don't realise, and what is probably the second biggest thing that is ruining this industry is that SEO and search traffic is the magic bullet to all your marketing and business needs.

In my experience the people that are getting burnt are the same people that do not deserve to rank for their squeeze pages in the first place.

Leaves the first page for those that deserve it and are getting quality advice

By: Kev Strong

Kev Strong — Wed, 10 Feb 2010 02:05:38 +0000

Their team was small (3) and I believe two of them had read the book.

In hindsight it was good because what I went in an told hem made sense to them in many respects – but it was more up-to-date, tested and tailored to their problem thus being much, much more valuable to them.

By: Adam J. Humphreys

Adam J. Humphreys — Wed, 10 Feb 2010 00:24:17 +0000

You're absolutely right which is why we have to point out that there's also good people, and bad people in every industry. Results speak louder than words. People don't respect you for what you think you can do but by what you've done. It's up to us to drop the conjecture, and set the record straight.

By: Justin Parks

Justin Parks — Tue, 09 Feb 2010 23:49:17 +0000

Hence the reason it was so aptly named “for dummies”. if the shoe fits… :)

By: paullopez

paullopez — Tue, 09 Feb 2010 20:10:25 +0000

lol…well said mate. don't forget SEO in simple…anyone can do it, apparently. Never forget one meeting I went to where he challenged evrything I said becuase SEO for Dummies, his new bible, did not mention that. By the time the book was written, edited, printed, distributed and then purchased..IT WAS OUT OF DATE!!

By: Justin Parks

Justin Parks — Tue, 09 Feb 2010 19:54:43 +0000

“In fact the SEO bullshit if anything helps us as people make these spammy old school sites that we can easily out rank.”

There is definitely some wisdom in this statement Adam and I did think about this. But the issue is more about the lack of respect and the general misrepresentation that these books (and similar) cause is where the main issue lies with me and the crap we have to deal with on a personal and one to one basis with businesses and clients because of it.

By: Justin Parks

Justin Parks — Tue, 09 Feb 2010 19:52:00 +0000

Thanks Jim, had to be said before my head exploded. I guess its the blind leading (or selling to) the blind really… by the way, have you seen my new book..(its on SPECIAL OFFER!!! Buy Now!!) :P

By: jimrudnick

jimrudnick — Tue, 09 Feb 2010 19:34:52 +0000

ABSOLUTELY spot-on Justin! Seen these long long scrolling pages with the highlighted yellow to prove that the cost is worth it for SEO newbies…and I've never ever understood how anyone gets conned by the bullshit they try to sell!!!
:-(

Jim