By Goosh | March 3, 2010
I thought this tactic had long since died but it has reared its ugly head again – the “SEO” Cold Call Lie.
You know how it goes:
Salesman: Hi Sir, I’m calling today about your website
Owner: Oh, yes?
Salesman: How would you like to put your website in front of thousands of potential visitors every day?
Owner: Why, that sounds amazing, but how can you do that?
Salesman: With our secret techniques we can get you #1 position on Google this afternoon!
Owner: Wow, you must be good!
And we all know the outcome of this fabrication: A Pay Per Click campaign that will exhaust itself faster than you can say “Whoopahh”!
It’s companies like this that annoy me so much because they are taking valuable budget away from a client where they could be easily investing in their long term rankings which will ultimately last a hell of a lot longer than the second it takes to max out your credit card!
Who’s The Guilty Parties?
The company offering this as a long-term, sustainable solution; simple as that! The regular perpetrators are print & media agencies, small web design companies & IT support companies who have a web designer in their midst.
Don’t get me wrong, PPC has its place in high yielding, quick-reaction and absolute targeting, but when it comes to snakeoil sales companies selling this shit as SEO it really does boil my piss. PPC can be used VERY effectively providing there is a profitable return-on-investment, but to be sold purely as a guaranteed #1 solution is just insane – especially in a very competitive industry where CPC’s are astronomical for some people.
I thought this tactic had died out in the early 2000’s but apparently enough time has passed that there are enough gullible victims at the end of a phone line once again :(
I’m not #1 anymore, what do I do?
I would honestly hate to be the account managers on the end of the phone having to explain it to these poor souls that they have to spend, spend & spend money to remain on the 1st page and then be questioned why their competitor is always there on the 1st page. I imagine it goes like this:
Account Manager: Oh, that’s a Natural Listing
Owner: A what?
Account Manager: Through SEO
Owner: That’s what I just bought
Account Manager: No, you bought Sponsored Listing where you pay to be there and once your budget runs out you are removed
All I can hope is that the clean cut, honorable SEO’s get to these companies first so we can at least educate them on the difference before they spend their yearly budget on a months 1st page listing with these snakeoil salesmen – and if they do happen to get stung, I hope they can make their money from the deal and prove me wrong!
But I doubt that will happen.