Comments on: Get That HiPPO Out Of My Face

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By: State of Search radioshow – episode 30: #A4UExpo recap with @rishil, educating clients & more - State of Search

Wed, 20 Oct 2010 15:46:39 +0000

[...] about ‘educating’ clients Article by Rishi SEOMoz [...]

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By: alanbleiweiss

alanbleiweiss — Sat, 06 Feb 2010 12:34:28 +0000

Rishil – I'd only glimpsed your consciousness peripherally til now, but reading your rants here has given me a true appreciation for your way of viewing the world. I too have recently reached a point where I can, and finally, actually am, cherry picking my clients. Just thinking of all those years putting up with the crap that spewed from some clients mouths causes me to wonder how I survived, let alone didn't relapse off of my 12 step recovery path.

And of course it was that much more twisted whenever I was expected to get results by finding yet another workaround to address the asshat decisions clients made about their site's need to “have no text because it clutters the page”, among other truly spectacularly douchebag actions.

By: melanienathan

melanienathan — Sat, 06 Feb 2010 01:55:31 +0000

I'm not at that point yet where I can just pick and choose my clients per say (being that I have employees now and people to pay). That said, I sometimes have to put on my crocodile hat in order to properly deal with a HIPPO. I just figured that was part of my job as a SEO because the industry is so completely misunderstood (and plus I'm used to wearing hats).

Down with hippopotami!

By: Ani Lopez

Ani Lopez — Sat, 06 Feb 2010 00:20:11 +0000

Same here Matthew, consequence: 'We do SEO despite clients'
http://dynamical.biz/blog/online-marketing/we-d...

By: matthewdiehl

matthewdiehl — Fri, 05 Feb 2010 21:39:17 +0000

I have seen projects get crushed in the past because there is a HiPPO on the client side that immediately slams early on SEO work. Why do they slam it you ask? Because they are fucking idiots who think they know more about SEO. How many times have you heard – “Oh yeah, I have done this SEO stuff before. I can take care of this, no problem.” Follow-up months later and see how it has been going. Low and behold either nothing has been done or 1999 style spam shit is everywhere!

Good job shit head and keep up the craptastic work.

Fin.

By: davorgoldie

davorgoldie — Fri, 05 Feb 2010 16:55:13 +0000

Amen Rishi.

So many blue chips don't have a clue when it comes to search. Half my time is spent educating clients why we are "doing" something. It's the old Chief Exec's wife syndrome.

True story; Big brand, MD or CE's wife asked him why they weren't "coming up on Google" for a search term that wasn't particularly relevant. Next day that search phrase was top priority.

That can cluster fuck a campaign right up!

By: Jamil Kassam

Jamil Kassam — Fri, 05 Feb 2010 16:28:27 +0000

Definately understand your frustrations with regards the HiPPO, however they key to overcoming this is by providing accurate forecasts and recommendations on what serach terms to target and why. Even though the HiPPO always thinks they know best, by presenting hard cold facts relating to traffic and revenue projections – they will nearly always go with what will deliver on the bottom line.