« | Home | »

Googles New Search Engine – WTF?

By Alan Bleiweiss | July 12, 2010

Okay so I’ve been in this game quite a few 24×7′s.  And I’ve seen a lot of craptastic nonsense over the years.  Anyone who’s in this business has seen it all.  Or at least we all THINK we have.  Until the next over the top bullshit comes along.  And we’re so stunned by the shear stupidity of it that we’re momentarily dazed.

Until we break out laughing.  Which is what happened last night when I found out that Google has a new search engine.  And while some Internet Marketers are in an uproar, apparently others are making millions!  Or at least that’s the opening salvo at one asshat site, GoogleCaffeine.com.  So I had to speak up.  Because this one is just so over the top that I nearly puked my breakfast out all over my desk…

No Link Juice For Dino

I’m not going to give a link to Dino Vedo, the mastermind behind that crap.  Just mentioning it was more than I’d normally prefer to do.  But Jesus Horatio Christ, you’ve got to see this bullshit for yourselves.  But before you go – be sure to put on your grease-monkey overalls.  That way, when you puke your guts out all over the place, at least your clothes will be protected…

Anyhow, for those of you too afraid that actually seeing the site will cause you to laugh so hard you’d rupture your spleen, just envision the typical endlessly scrolling one pager douchebag marketing pitch that offers naive, dumb, or otherwise mentally deficient people the opportunity to find fame, fortune, and, once they realized they’ve been sucker-punched into a load of craptastic bullshit, endless fits of frustration…

Except Dino boy takes it to a whole new level.

Taking It To A Whole New Level

Dino’s really gotten creative – where he takes real-world terminology and concepts, then twists them into a panty-knot of unreality that still “sounds” right.  At least to the hordes of Shoemoney-esque wanna-be’s in the world… :-)  And he does a stellar job of spinning the daisy-chained panty-knots, to the point where, I suppose, if you really do come from the Brad Fallon fanboy fold, you’ll just be dazzled by the level of bullshit…

Exhibit #1 – The Opening Shocker

Googles New Search Engine   WTF?

Yeah- isn’t that frakkin special?  Ole Dino touts his offering by associating himself with CNN, Twitter, bing and Google.  Like he’s been featured in some bullshit frakkin television show or somethin…  Although I’m sure he’s not lying TOO MUCH given that he’s using Google’s brand in his frakkin domain name – and so far Google hasn’t slapped him for it. Just do a search for Google Caffeine and sure enough, he’s there in the SERPs.

(Hey Matt – ya may wanna slap this boy Dino at some point, ya know?  Because if you don’t, I will – and if I slap him, it’ll be so hard he won’t see stars, he’ll see frakkin water-buffalo’s that look like dancing girls in brown mud-soaked bikinis…)

Google’s New Search Engine?

So I guess the rest of us shlubs in the SEO business didn’t get the frakkin memo from Matt.  But apparently Caffeine wasn’t the change to the process of indexing we’d been led to believe (thus called their new search index), but they went and threw out the entire existing algorithm! OMG no wonder every one of my client’s sites plummeted into the basement!

Oh. Wait.  That didn’t happen.

No, not one single site saw a drop of any significance with Caffeine’s rollout.  I must be one of the lucky few, I guess…

Anyhow – I love how he uses the George W. Bush “you’re with us or against us” tactic there highlighted in yellow – don’t you?  Except instead of cowing people into thinking their either patriots or terrorists, he’s going for those half-a-brain hopefuls that he lures to the site to think – Hell – I’m either gonna be on the side of the whiners, or I’m gonna finally get my chance at makin millions! Yeehaw!

Exhibit #2 – The Classic Tangible Asset

Googles New Search Engine   WTF?

And lookie here – Dino then shows his “mind-of-a-3rd-grader” readers the awesome book they’re gonna be offered later on down below the fold… though it’s just an e-book and it’s not so unheard of for e-book writers to make such a representation.

But just look at this sucker – “Master Google’s New Search Engine…”

“Rank Higher in Caffeine” – don’t you just love how these jackass marketers take real-world terms and play off them?  (Except Caffeine is the name given to a change that  was made to the index,  it’s not the frakkin name of the Google database…)

Of course, if you want to rank higher in Caffeine, it’s helpful to learn how to optimize your site for it, which will help to ensure that you don’t end up doing the Google Dance!

Okay, I apologize – after that last sentence, I had to go over into the corner of my office and sit on the floor so I wouldn’t go into an asthma-induced coma from laughing so hard!  Fortunately I’m back to my senses now…

Googles New Search Engine   WTF?Of course, such a stellar pillar of the Internet Asshat Offering world,  Dino Vedo himself, shows his face.  It’s nice to see he’s willing to let the world know who he is and what his before-I-am-Arrested-For-Internet-Marketing-Fraud mug shot looks like. :-)

Exhibit #3 – Chock Full Of Typical Bullshit

The rest of this too-good-to-be-true “sell ice to Eskimo” pitch is just chock full of motivators.

Don’t Waste Another Minute!

Warning! Results May Shock You!

Get a FREE Tip To Improve Your Ranking In Caffeine Right Now!

See What Our Customers are Saying…

Quality Over Content Is Key!

My guide purchase is entirely Risk-Free and is backed by 100% Satisfaction Guaranteed!

$49.99 – “Launch Exclusive Offer

Everything you need to arm yourself to fight the Caffeine update is here, now it’s your turn. Get started today!

———————————————————————————————————–

Exhibit #4 – The Testimonials Circle Jerk

One of the more typical bullshit hype games Vedo plays is the crappy Testimonials circle jerk.  This is where Vedo solicits customer testimonials from his circle of jack-off buddies in the internet marketing scam business.  In this case, for example, we’ve got a testimonial from none other than the very Don Leadman himself.

Just do a Google search on Donny boy, and you’ll see where this is going.  The first result in the SERP for Donny comes from MoneyFanClub – “For the Online Money Makers” :-)  In this entry, Donny posts a forum entry that has the subject line of:

$7,500 in 30 Days with $47 investment. Real Business! Money Back Guarantee!

Of course, since Donny is just a n00b to the whole ripoff-your-high-school-jock-followers-who-are-dumber-than-a-bag-of-rocks crowd, he’s only got a “Junior Member” status on this site.

But let’s not go crying for Don Leadman just yet.

It turns out that Dino’s wanking partner Donny likes to call himself a “Lead Offline Marketeer”.  Whatever the frak that means…  He’s got a site called OfflineMarketingPro.com  – where he opens with:

“Near-Bankrupt Father-To-Be Discovers Untapped ’Real World’ Goldmine Of Easy Money With Nothing But A Laptop And A Hunch…”

And that site’s – ya, you guessed it – another scrolling land of fantasy opportunities…

Exhibit #5 – But Wait! There’s More!

Donny doesn’t rest on his laurels.  Nope.  See, back over here on Dino’s site, Donny’s testimonial shows that Donny has another site – YoungAffiliate.com :-) and let’s not forget or ignore his other domain BigBackLinkBomb.com!


Exhibit #6 Bringing The Jerk Full Circle

Just do a search for Dino Vedo and you’ll be SHOCKED to learn he, too has other fish frying…

DinoVedo.com for example.  Where he bills himself as

“A young entrepreneur turned millionaire”

And VedoMedia.com Where his tagline reads “Seo Experts, Marketing Gurus, and Super Affiliates…

Yeah, Seo, not SEO. 

In Conclusion

So let’s just skip right past the asshat “before you go are you sure you want to throw away your life” pop-up that opens when you leave the site.  Or the fact that even though Dino displays an Authorize.net secure checkout button, a BBB Online Reliability program button, an Authorize.net Verified Merchant button, and a “100% Secure Purchasing” button, none of these is clickable.  Because when you click on Dino’s “Order Now” button, you actually go to “TrialPay.com”, which is secured using Verisign, and has a McAfee Secure icon…

And that’s kinda like the Internet Porn payment system of douchebag Internet marketing…

Which means that if you’re one of the dumbest jackasses on earth, none of that matters.  Even though it’s Bullshit.

And The Feather In This cap

The icing on this particular bullshit cake?  When I came upon this particular dung-heap, I tweeted about it.

Googles New Search Engine   WTF?

And to that, Dino Vedo himself responded

Googles New Search Engine   WTF?

:-)

Topics: Business Bullshit, Myths and Crap, Reality Check | 61 Comments »

  • http://douglife.info/ Doug Montgomery

    Classic. It's unfortunate, but to me, these types of “services” seem like nothing more than today's door-to-door salesman. Stripping the once great name of vacuum salesmen. Also, how old is this guy? Is he even able to comprehend the field? I know at 26 I'm still learning craploads. Thanks for shining the light down the dirty alleyway.

  • http://www.goosh.co.uk/ Goosh

    Great Article Alan,

    I spotted this one this week and was going to blog about it too.

    What set me off was the fact that the screenshots of “proof” show that it must work! The Google screenshots on the URL have the same PPC adverts and fetch time as well as same # of results. They can replicate identical serps, PPC adverts, local query times and exact number of results – only difference is you are top!
    Sign me up!

  • http://pestcontrolseo.wordpress.com/ Thos003

    I am surprised that if he is making MILLIONS from this, that Google hasn't sued him for copyright infringement. He is pretty ballz for using Google's trademark, …or is that just another arrogant yet stupid mistake. We all have to pay the piper some day.

  • http://www.joshuatitsworth.com/ joshuatitsworth

    One more cockroach exposed! I really hope this guys get sued/shut down before any more people buy into this crap. And not that I'm condoning this, but if you're gonna try to make yourself seem intelligent you might want to be able to use proper grammar and spelling. Take a look at the first section 'Before the update' and read the red text on the site. 'Before we started with our KNEW strategies'.

  • jimrudnick

    good gosh….another idiot! why am I suprised…I wonder….

    nice catch Alan….sigh…I'm really hoping btw, to see those ” dancing girls in brown mud-soaked bikinis….” make an appearance….would LOVE to see that in fact….

    …sigh…idiots!!!

    :)

    Jim

  • http://www.searchmarketingwisdom.com alanbleiweiss

    Yeah, uh, Jim, those “dancing girls in brown mud-soaked bikinis I refer to, uh, they're really water buffalo, as I so noted in the article. Feel free to want to see them still if you like :-)

  • http://www.searchmarketingwisdom.com alanbleiweiss

    Doug,

    Clearly he's a wunderkind – a child protege' – a boy genius… You know – the kind of kid who goes on to get his master's degree at the age of 14 apparently. A rare breed. The rest of us shlubs could never hope to match his skills, so we should buy into every one of his offerings right away!

  • http://www.searchmarketingwisdom.com alanbleiweiss

    Great catch Goosh – I hadn't even bothered to look at the screen-shots he has. So they're doctored up huh? You mean they're all from the same screen-capture, then he uses Photoshop or some other image editor to create phony results sets? Oh yeah. Look at that. You're right! hahaha

  • http://www.searchmarketingwisdom.com alanbleiweiss

    Thomas,

    Of course he isn't making millions off this. First, it's a brand new site. Second, he doesn't say HE is making millions off of the new search engine. Only that some people, whomsoever they may be, somewhere, are. Which technically, I suppose could mean that since Amazon, eBay, Target, and Macy's (not to mention at least 2 of my clients in fact) already make millions a year from being found in Google, then since the Caffeine change, they still are. Aren't they? :-)

    And no he's not allowed to use Google's trademark in his domain name – not at least, according to Google, a company that in the past has gone after others for doing that. It's just that it's a recent site and they haven't caught up with him yet.

  • http://www.searchmarketingwisdom.com alanbleiweiss

    Joshua,

    We don't actually know whether anyone has in fact bought into it yet. It could be that he hasn't made a nickel off this. As for spelling, I won't fault him for that. I've been known to have plenty of grammar and spelling errors on sites I create.

  • http://twitter.com/kieronhughes Kieron Hughes

    Haha, brilliant post – this bit in particular had me laughing:

    “It turns out that Dino’s wanking partner Donny…”

    On a more serious note, it's cowboys like this guy that are giving the industry a bad name. More and more of these huge 1 page websites full of lies are spouting up all of the time – it's surprising this one is still around though and that Google haven't done anything about it (I guess it won't be long).

  • jimrudnick

    yup…knew that, but as I'm a “seletive” visual thinker the buffalo disappeared and all I can see are those mud brown bikinis, eh!

    ;-)

    Jim

  • http://twitter.com/safcblogger Dean Cruddace

    Just one of many i suspect Alan, from the BS asset i searched on one of the phrases “rank higher in caffeine” and it is again sprinkled with BS marketing long scrollers. I am not going to link directly to the site but i`ll DM you it.

  • http://pestcontrolseo.wordpress.com/ Thos003

    I am well aware of Google's trademark, just making another point on his brilliant plan to take over the world.

    As long as your sites didn't get hit then, yes. In fact, they could be making even more since the caffeine update. So I guess his statement is indeed true, but it's being said to mislead. And I guess I would only assume that if he has the key to making millions that he would be using it… I mean unless he is that gracious to just share this wealth building information to just be a good neighbor.

    One of my favorite movie lines about MLM, “So if you can make $10,000/month doing this and you've been doing it for 10 months then you're pulling in $100,000 a year right now!”…., “Well, not yet. I've only been doing it part time.”

  • http://www.theonlinemarketingguy.com duane forrester

    Nice one Alan! I've been active doign the same sort of thing for the last few years helping businesses avoid scammy agencies whenever I can. This was frakkin' hilarious to read – love you sense of humor and pleased to see your POV is dead on. Nice work man.

  • http://www.searchmarketingwisdom.com alanbleiweiss

    Thanks Kieron

    Personally, it was impossible for me to pick out my own favorite line.

  • http://www.searchmarketingwisdom.com alanbleiweiss

    Dean,

    I love how that site referred to Yahoo Caffeine and even Bing Caffeine :-)

  • http://www.searchmarketingwisdom.com alanbleiweiss

    Duane

    Glad you enjoyed the humorous approach!

  • http://www.searchmarketingwisdom.com alanbleiweiss

    hahahaha yeah, it's those pesky details that always get in the way…

  • http://www.blackdog.ie/blog/google-regional-search/ Paul Savage

    Just checked my spam queue and I got some comment spam from the guy. These are the people who give SEO a bad name.

  • http://www.searchoptimist.co.uk Malcolm

    I love your blog man.
    It's the only one that I come back to daily, before going to work as a SEO, it sheds a nice positive light on my work ;-)

  • Vicki

    Your blog is brilliant writing. I dig it and love reading it. So I try and leave the page and he's got one of these: (oh, yeah, I am SO SURE I want to navigate away from this page!)

    Are you sure you want to navigate away from this page?
    ———————————— ————————————
    CLICK CANCEL and get Google Caffeine SEO & Ranking eBook (a $37.00 value) for FREE.
    ————————————————————————-

  • Kieran Flanagan

    Ha, I love the As Seen section – stuff like this is always good for a laugh. Sad thing is, he will probably sell a few copies.

  • http://www.goosh.co.uk/ Goosh

    I knew I had seen this guys name when I saw several spam comments in my filter on my blog! Forgot all about this thread, but he's been hammering my blog like nobody's business.

  • justinparks

    And I was gonna buy the book… damn, I thought all my questions had been answered. Oh well I suppose the search for a quick buck continues….

  • http://www.justinparks.com Justin Parks

    And I was gonna buy the book… damn, I thought all my questions had been answered. Oh well I suppose the search for a quick buck continues….

  • http://twitter.com/DinoVedo Dino Vedo

    Thanks for the review Alan. Sadly to say I was deindexed by Google after making 27 sales so far.. :(

    Anyways, the reason for that is because I was building too many backlinks a bit to fast, my mistake, as far as Google is concerned, they don't, at least in my experience ban any sites with their name in the domain…

    Also, my pitch page is what it is, and I'm sure there are others using similar tactics for their Clickbank products etc that make good money online, so don't be too quick to judge. Besides, I'm only 19 years old so I'm still learning how to perfect the “pitching” process…. ;)

    As for the millionaire part, whos to say I'm not? I've been in the make money online world for 3 years now and I've made very close to it. I primarily promote affiliate products online, and just recently created a blog and have a few products out.

    PS: Can I at least get a backlink to my blog? :)

  • Searchbrat

    Hopefully you see irony in flogging products about teaching “good” SEO, only to get your pitch site deindexed for building too many backlinks.

  • http://www.seopros.org Terry Van Horne

    Dino, it is crap like this that makes it impossible for the SEO industry to move forward. Google doesn't de-index for building too many links too fast. They de-index because you did something stupid and it wasn't link related because then they just kill the links… but then you being a complete noob likely don't know de-index means removed pages from the index.

    Your a rank amateur who shouldn't even be charging for services much less be the author of an ebook on SEO. As to the link… I would assume… when pigs fly.

  • http://twitter.com/DinoVedo Dino Vedo

    Are you kidding me right now? Google doesn't deindex you for building backlinks too fast? Wow you must be a joke. Learn a bit of SEO and than get back to me, as I'm positive that is the case here, especially since it is a new site.

    By the way, you have no idea on the product itself even. Don't judge a book by its cover asshole.

  • http://twitter.com/DinoVedo Dino Vedo

    My site gives the industry a bad name? Well at least mine doesn't say :Warning: Visiting this site may harm your computer!, the moment I checked out your blog.

    If anything, you should try and remove those viruses you got on your site before talking shit.

  • http://twitter.com/DinoVedo Dino Vedo

    You should blog about it… maybe than I decide not to spam your blog 6 times a day…

  • http://twitter.com/DinoVedo Dino Vedo

    Congrats, you got something right!

  • http://www.seopros.org Terry Van Horne

    hey Noob… I was doing SEO when you were still in public school. Sure as shit you did something stupid beyond building links too fast. But then too you don't know the difference between a SE and an infrastructure update… so… is to be expected.

    Ya might want to do a google search before ya shoot off your yapper dude!

  • http://twitter.com/DinoVedo Dino Vedo

    Damn that sucks man. You've been doing SEO for that long and your site still has less traffic than mine? Not to mention its about SEO and its traffic rank is shit! What do you get like 5 hits a day?

    Cmon man who are you kidding? Your SEO site is trash.

  • searchbrat

    Ha Ha, I am going to frame this post. The SEO industry is cringe worth at times. I still can't believe you know so little as to highlight the increase of a sales page with a load of crappy links pointing to it (offline marketing) as evidence you are clued in about Google Caffeine (which as Terry pointed out below, is a infrastructure change).
    I may actually buy your ebook just so I can do a review of it. Should be a good laugh.

  • http://www.searchmarketingwisdom.com alanbleiweiss

    Ha Dino – you're an idiot. Spam my blog 6 times a day? Yeah – you're succeeding in that effort. Because you're a fruckin boy genius.

  • http://www.searchmarketingwisdom.com alanbleiweiss

    Isn't that precious Vicki? I mean, he spews garbage on the page over and over, then uses that last “are you sure you want to…” game. Just precious.

  • http://www.searchmarketingwisdom.com alanbleiweiss

    Seriously Goosh? He has?

    He threatened to do the same to me in his comments here. but so far, I've not had the pleasure of that. Unless he's using some automated crap that my spam filter is just trapping and sending down the toilet. Where the rest of his nonsense belongs.

  • http://www.searchmarketingwisdom.com alanbleiweiss

    Hey Dino

    You were deindexed because you used a Copyrighted business name in your domain name, you douche. Google does not stand for such childish behavior. And this article just brought it to their attention.

  • http://www.searchmarketingwisdom.com alanbleiweiss

    Kieran

    Dino doesn't have any clue. He was not deindexed for that reason. It was because he violated the use of the Google name in his domain name and Google ain't gonna stand for his kind of crap showing up in searches for their business, let alone the fact that his site is just crap and full of bullshit nonsense and misinformation.

  • http://www.goosh.co.uk/ Goosh

    Alan, I think he's referring to http://twitter.com/goosh/status/18918774016

    Pity it all gets caught by my sapm filter anyway lol

  • http://www.goosh.co.uk/ Goosh

    I replied above Akan, but http://twitter.com/goosh/status/18918774016. Its since been deleted from my spam filter, but it was pure comedy – was for his namesake site.

  • http://level343.com/article_archive/ SEOcopy

    Hahaha I just love you guys! Alan I think this is one of your best ones yet! In regards to Dino Vedo he's a cute kid too bad he's got an attitude. He really could learn so much more from our industry if he would STFU and understand SEO is not something that happens overnight.

    As far as his copywriting skills, well suffice it to say people love reading and buying into that shit, but at this point I can only think of “The tongue weighs practically nothing, but so few people can hold it.”

    Dino, you should gracefully bow out of this discussion. You got busted by the best in the industry… Be a smart guy and learn from this experience instead of bashing professionals like Terry, Alan, and the whole SEOBullshit.com team. That is all, carry on.

  • http://twitter.com/JadedTLC JadedTLC

    LOL – Didn't you know the Google Dance is dangerous? That's how marketing chix get trapped into drunken nights in hotel rooms with Googleers (Google engineers) and wake up unsure of how they got there or what happened after SES ended the night before… I do not speak from experience, but stories have been told.. ha ha!

  • http://www.searchmarketingwisdom.com alanbleiweiss

    Gabrielle,

    It's not fair to tease a kid by saying he's cute – he may think he has a chance with you :-)

    As for this being one of my best, well, I give all the credit to guys like Dino for making it as easy as child's play to nail them for their asshattery. :-)

  • http://www.searchmarketingwisdom.com alanbleiweiss

    LOL TLC. There's actually a few Google Dances. First there was the Google Dance that involved them rolling out major updates to the index from point to point across their network around the world. That was the official “Google Dance” that Dickweed uh, I mean Dino, was referring but since he can't punch his way out of a Google Slap he wouldn't probably have known that.

    Then there was the Google Dance held at the Googleplex back on August 19th, 2008 which I attended, where they had the crazy light-up floor as seen in this photo I took that night http://searchmarketingwisdom.com/wp-content/Goo…

    Then there's uh, the whole googleer/marketing chix/drunken stupor thing of which you speak, and uh, of which I have no personal knowledge. Except that's what I hear as well. So it must be true…

    But uh, as far as Dino the Douchebag goes, yeah – his reference to the Google Dance is based in phony freaky fantasyland notions. :-)

  • http://twitter.com/pvused Pacific Vacuum

    It's just stupid to lash out and backtalk to the community, Dino. No smart marketing person would do it; online or offline.

    Worst-product-ever.

  • http://wordpress-express.org Djbowl718

    Thank you

  • http://www.searchengineoptimisation.com/social-media.html Jack

    I think same as some times salesman get success to sell to the products to less knowledgeable users, i think is the brilliance of salesman to sell his products with his skills regardless what the product quality is

  • SEOPRO4U

    Dead on, Destroy the myths, unmask the phonies.

  • http://www.seoconsult.co.uk Steve

    “spassy kid with an attitude – grow up” well said…….they have lot to learn as they progress in life and see the internet marketing business

  • Anon

    Dino, if you let Mr. Bleiweiss spank your bare bottom he may take down this whole blog post. Please consider it.

  • http://seobullshit.com/certified-sucker/ You are a Certified Sucker | SEO Bullshit

    [...] hmm maybe in googles new search engine little details like this don’t matter anymore. I mean what do I know compared to these l33t SEO [...]

  • http://ultimategettingbacklinks.com/ andy

    This is an interesting article. I never actually heard of this guy before, I probably won’t be buying any of his products though. I think its funny though how there are so many “internet marketers” like this guy out there though. Luckily the same old sales pages are easy to spot.

  • (*) (*)

    I am going to buy this book right away. Ha ha ha …

  • Jb

    SEO is total BS! I don’t know why anyone would even waste their time or money. Google changes all the time and you can never really get ahead. It is like being a rat on the treadmill. If you just spent you time building your business you would go farther faster. The web is only a small portion where to advertise. I get conversion rates much higher using some of the tried and true traditional advertising methods.

  • http://www.directorysubmissionservices.net Nick

    I appreciate your insights very much. As for Wikipedia, it can’t be referenced in the WTF’s HREF attribute, because everybody can edit it without even being properly logged in, hence the major search engines don’t trust it enough. The somewhat pathetic outlier (that the wiki ranks well for obscure search terms every once in a while), is solely based on the fact that it’s boosted by WTF tags put by trusted sources like google.com/search?q=WTF.

  • dave

    I have a shitload from the guy. I got into a heated battle on Twitter (as lame as it sounds) with him and the guy had no clue what he was talking about. He was babbling about his site is “better” than mine because it ranks lower in Alexa and has more backlinks according to Yahoo’s site explorer.

  • http://www.brandpolice.com.au Brand Police

    I’m WAY late to this discussion, but one thing strikes me as hilarious! Has anyone else noticed that poor little Dino is begging for a backlink from you to his site – yet your comments system actually allows links. Not only that but every post he has made his name is a link …. to his twitter profile! If only he was a little smarter and could change where his name link went himself, he would be fine!

  • http://www.sabrinasabino.com Sabrina

    Great article.  Thanks for catching ‘em Alan.