By theGypsy | May 28, 2012
Recently Google announced, as part of their monthly updates, a new method of semantic analysis they believe will help them in dealing with over aggressive search engine optimization practices. Code named ‘Orca‘ (project name; hide and seek) it will apparently be a companion to the now infamous Penguin and Panda updates many in the SEO world have been dealing with over the last 18 months.
“No semantic boost for on page benightedness. [launch codename “Orca”, project codename “Hide and seek”] We have modified a spam classifier we use to exclude fresh content identified as particularly low-quality due to semantic obtuseness. This is a bridge from our work on semantic terminology framework utilization from last months search quality updates”
In speaking to a Googler ‘off the record’ we have learned that it has to do with search engine optimization that relies heavily on concepts related to LSI, (Latent semantic indexing) LDA, (Latent Dirichlet Allocation) and other semantic analysis approaches. Early on we’ve seen a lot of posts (and tools even) getting de-indexed that deal with giving advice on using these types of semantic analysis to boost rankings.
Dubbed by many in the SEO industry as the ‘STFU’ penalty, top professionals we spoke with had advised search optimizers and bloggers to stop writing about and performing such tactics at once. In light of the recent iAcquire / D&B fiasco, it is quite possible Google may even start to de-index companies that talk about using such processes.
Oh and just in case you still hadn’t caught on? We’re just fucking with yer head ya muppet. Seriously, a ‘STFU penalty’? On the SEOBS blog no less? My happy band of cohorts at the SEO Training Dojo just love to fuck with me by dropping shit about LSI/LDA in our chat room to get me going… so we just couldn’t resist writing this contrived lunacy. Stop using fancy fucking terms and just call it what it is; semantic analysis.
- Let the LDA Google Games Begin
- SEO myths & crap; LSI and Google
- Google Rankings and LDA
- Latent Semantic Indexing and Google; One more time
- On SEOs Latest Deceiving Artifact (LDA)
Pages not worth reading;
- LSI Keywords Simple Yet Very Powerful
- What do LDA, LSI and a few other geeky acronyms have to do with Search Rank Predictability?
- LSI Keywords
- Understanding Latent Semantic Indexing (LSI) for Improved SEO Copywriting
Big thanks to;
- Doc Sheldon (technical research)
- Thomas Fjordside (imagery consultant)
- Adam J. Humphreys (quality assurance)