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Google Update; Semantic Terminology Framework Utilization

By theGypsy | May 28, 2012

Recently Google announced, as part of their monthly updates, a new method of semantic analysis they believe will help them in dealing with over aggressive search engine optimization practices. Code named ‘Orca‘ (project name; hide and seek) it will apparently be a companion to the now infamous Penguin and Panda updates many in the SEO world have been dealing with over the last 18 months.

As stated in the post;

“No semantic boost for on page benightedness. [launch codename “Orca”, project codename “Hide and seek”] We have modified a spam classifier we use to exclude fresh content identified as particularly low-quality due to semantic obtuseness. This is a bridge from our work on semantic terminology framework utilization from last months search quality updates”

In speaking to a Googler ‘off the record’ we have learned that it has to do with search engine optimization that relies heavily on concepts related to LSI, (Latent semantic indexing) LDA, (Latent Dirichlet Allocation) and other semantic analysis approaches. Early on we’ve seen a lot of posts (and tools even) getting de-indexed that deal with giving advice on using these types of semantic analysis to boost rankings.

Dubbed by many in the SEO industry as the ‘STFU’ penalty, top professionals we spoke with had advised search optimizers and bloggers to stop writing about and performing such tactics at once. In light of the recent iAcquire / D&B fiasco, it is quite possible Google may even start to de-index companies that talk about using such processes.

Google Update; Semantic Terminology Framework Utilization

Oh and just in case you still hadn’t caught on? We’re just fucking with yer head ya muppet. Seriously, a ‘STFU penalty’? On the SEOBS blog no less? My happy band of cohorts at the SEO Training Dojo just love to fuck with me by dropping shit about LSI/LDA in our chat room to get me going… so we just couldn’t resist writing this contrived lunacy. Stop using fancy fucking terms and just call it what it is; semantic analysis.

’nuff said….

 

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  • Google Update; Semantic Terminology Framework Utilization

Topics: Myths and Crap, Reality Check | 17 Comments »

Posted on 28 May 2012 by David Harry

Just a ranting and rambling search geek.... Web gypsy and renaissance man! When not losing what's left o' me mind here, I can be found blogging on the Fire Horse Trail and hanging wid me peeps at the SEO Training Dojo

has written 19 articles for SEO Bullshit

  • http://www.justinparks.com Justin Parks

    so what exactly do I have to do so I dont get de-indexed?

  • http://www.huomah.com theGypsy

    Justin – From what we have learned to this point, I would go and take out any mentions of LSI/LDA (for marketer blogs) and make sure you don’t have too many related phrases in your existing copy. You might even go try SEOmoz’s LDA tool; if your score is too high, might want to blow up the page and start over.

  • http://www.justinparks.com Justin Parks

    Thanks! I will completely take your word for this and rush off and tell everyone its true and then apply all those changes to my sites without any second guessing or testing on my own part, since I read it on a site called seo bullshit it must be true. 

    After all only serious people have the balls to call their sites silly names like this – and that means I can believe it 100% – and so should you!

  • seowolf

    I have accessed the blog post you linked to, but there is no mention of the things you address here. Furthermore, I could find no such reference on the “Inside Search” or the WWW except for your post. Where did you learn this information?

  • http://www.huomah.com theGypsy

    It’s there, look again. Unless of course they took it out. Which would be equally scary.

  • http://obsidianedge.com/ Scott Polk

    ORCA is simply the end of SEO …

    reminds me of those tests in grammar school .. please read the instructions before answering the test

  • http://www.barryadams.co.uk/ Barry Adams

    Damn, that’s it, SEO is now truly and finally dead. Guess I’ll just have to swallow my pride and bite the bullet. Time to start wearing Dockers trousers and call myself an Inbound Marketer. *sigh*

  • seowolf

    Good one, David! 

  • http://www.huomah.com theGypsy
  • http://twitter.com/SebastianX Sebastian
  • http://www.yodelay.com Duncan Johnson

    My mate became an expert in LSI and all I got was this lousy t-shirt 

  • http://www.huomah.com theGypsy

    Lol… sorry brother, couldn’t resist. Thank goodness for FB SEO Groups huh? I coulda done this all day. 

  • http://www.evoclicks.net/ Evoclicks

    Good post, thanks ;)

  • http://twitter.com/computerklaus Klaus Junginger

    As of now, I`m auctioning my kidney since Im a no-good musician and SEO is definitely dead. Anyone wann bid? You sir, in the tux, no!!!!

  • http://www.huomah.com theGypsy

     ’Good Post’?? Seriously? Sure sounds spammy and well… we do like to go off on those kinda things around here. Tread lightly

  • http://web-technos.blogspot.fr/2012/06/next-google-animal-star.html Mancko

    Gosh! I was betting on Zebra as the next nice animal gone mad on God SEO overdose. The orca was listed too, but I never thought such a code name could be seriously used, apart for frightening the legit webmasters/SEO doers around.
    So if I understood well, we will now have to proofread our content, readability-test our pages, even think before writing. Poetry blogs are dead, that’s for sure!

  • Ross

    This site confuses me…