By King Douche | June 28, 2011
So, I’m going to break net here and go out on my own private limb of individual thought. A thought line that is so away from a peer and my colleagues that I open myself up to ridicule, public humiliation, and disgrace. Yes, it’s 3rd Grade all over again and I am here to tell you, and the SEO world, that PageRank Is Important and that I care about PageRank a lot. It always has been important to me. It always will be important to me. Lastly, before I start ranting: YES, I know the difference between Toolbar PageRank and the PageRank algorithm. For the context of this piece, PageRank refers to TBPR.
First, let’s start of with the norm. Bashing PageRank. Yep, it’s cool for an SEO to bash PageRank. If you really want to look like a cool SEO, you gotta continually dismiss and downplay PageRank even though it’s the single quantifiable metric available for public observation. Only to COOLEST SEO’s can disregard PageRank and claim that ONLY traffic and sales matter. The rest of us are forced to look at it and get excited that we’ve built a site that seems to have a strong and trusted foundation and that are efforts are being positively validated by the world’s largest search engine company.
Another great feature of a Toolbar PageRank update is the ability to monetize your site. You can monetize a site based on 1 of exactly 2 factors: TRAFFIC or PAGERANK. So, why would an SEO dismiss the 2nd factor? If your site doesn’t rack in 1,000,000 PV”s per day/week/month, then all you have to go off of is the PageRank. And it you’re going to sit there and tell me ‘But, hey, King Douche, you’re supposed to ‘nofollow’ paid links!’ Yeah, and I’m supposed to brush after every meal and eat lots of fiber but I don’t do that either.
When you launch a new site into a marketplace, your site’s PageRank will govern how much money you make off of that site. No, don’t tell me that PageRank is unimportant.
If you’re an SEO for hire working on a new client’s site, your traffic generation and sales goal will be a long one. It doesn’t happen quickly unless you want to pay big for it. So, as an organic SEO, you’ll want to prove to your new client that you’ve taken their brand new site and built it up to a point where the reputation has been QUANTIFIED.
ABILITY TO LAUNCH NEW SITES
So, last post, I wrote about how my PR6 site was awesome for launching new sites. That brand new site would come out of the gate a PR5 and the Link Juice Tree was bearing fruit waterfalling into each of my linked subpages. Sweet, sweet TBPR fruit.
THE PAGERANK FRUIT TREE
With the assignment of a metric, i.e. TB PageRank, you’ll get to see how your site’s equity is trickling into the subpages. You’ll get to see how and reverse-engineer why certain sub-categories get more PR juice than others. You’ll see how your footer links seemed to all get PR while links 3-deep away from home ended up getting 1/5th of the root pages PR (as it probably should.). These are just examples and not ‘rules of PageRank‘. You’ll get to see and deduce why pages with original content got more PageRank assigned to them when they had outbound links to relevant sites and inbound links from relevant pages all in a beautifully inter-weaved cacophony of ordered chaos.
It’s exciting to see your tree bare fruit. PageRank is the report card that shows how much fruit you’ve got to give out.