By theGypsy | November 22, 2010
A.k.a Some shit you’d better get straight
The only reason I am not more active at this blog is because there just aren’t enough hours in the day for all the shit I have to do each week. That is not to be confused with the fact that there is any lack of utter bullshit out in the SEO space.
As such, from time to time, I just get sick of the fucktard dumb-ass brain dead bullshit I come across when wandering the space. Today we’re going to get into a few that have been under my skin over the last while.
Let’s Talk Testing
There is no such thing as definitive testing. All we can, or most people, do is nothing more than anecdotal evidence. Consider that;
- We’d need to know a vast number of factors to isolate any single one
- We’d need to test over many different niches/query types
- We’d have to test over various aged sites
- We’d have to test 1000′s of sites, not just a few.
In short, it would be a VERY hard an nearly impossible undertaking. I prefer to call it ‘research’ instead of ‘testing’.. Splitting hairs? Maybe… but it works for me.
Papers and Patents
As I have written about many times before, we cannot look at papers/patents and get some magical insight. Yes, it is a great thing to be doing. It is important to better understand how search engines work. BUT we can’t simply look at one paper/patent and proclaim; this is how they do it!
What most people seem to not do, is give context. We would have to look at ALL the papers/patents on a given topic from a search engine just to get close. After that? Well, it would need to be tested; see point #1 :0)
The Tool Obsession
Tools do NOT make the SEO. Yup, it’s another one I’ve written about before and it’s a fact. All too often SEOs peeps tend to be lead around by the latest shiny bobble. This is pure madness. And of course, NO TOOL can tell us exactly what the search engines are doing (see points 1&2).
We seek to use tools to further our goals. You create the SEO program, lay out the goals/needs. The need to data/tools should be driven by the campaign. The campaign should NEVER be driven by the tools. This is an all-to-common-mistake.
Yes, I know, this is a long running one, but it does need to be said once more here on SEOBS. Rankings are no longer stable. Shit, they haven’t been for AGES now.
In the current world flux can be created from personalization, from geo-localization, universal, from query adaptations and the QDF… by a LOT of things. That being said, some of the ‘research’ we’ve done in the past does show top 3 are strong and even the top 10 will be relatively stable.
What’s it mean? It means rankings aren’t dead as some would believe, but are also not a stable target we can assert are going to be the same from data-center to data-center and person to person. This one is for both camps; those that think rankings are dead and those that still give clients ranking reports.
More muck to mire in….
And there we have it… I am feeling better now. Yes, there is every chance that you may not agree with my latest bitches, but hey, that’s what the comment box down there is for ok? Feel free to express your thoughts or even add a few of yer own gripes with the SEO world ….
Outties… chat ya later!