By theGypsy | February 4, 2010
I was reading a thread on LinkedIn the other day, (yea shut up. I have a newsletter, need an ear to the ground) and the question at hand was;
Is SEO Needed Now That Social Media Has Arrived?
Ok, so why not read along and see where it leads I thought. I mean, how confused could people actually be? It’s not like they’re likely to mix the two separate elements up too bad right?
Here’s some of the responses…
“I see social media as a part (of) SEO. If you are relying just social media you are doing your client a disservice.”
What the fuck?? Social Media Marketing is a part of SEO then?
“SEO, SMM (Social Media Marketing) are the integrated part of Search Engine Marketing. In a better way you can say it is an Integrated Marketing Communication.”
Now I am getting totally screwed up…they’re both a part of SEM are they?
“Yes, like online PR, social media marketing is an extension of SEO, but SEO is still the foundation.”
Shit shit shit… so PR and SMM are a part of SEO and all are part of SEM? My head is sphinning…Ok, but at least people understand they’re separate entities right? They should still come out fine in the long run….
“I am working on a site redesign and will be placing a lot more emphasis on sm to promote the site and its contents and a lot less emphasis on SEO within the site.”
Aaawwww…. Godammit…We’re supposed to gear down the SEO and lean on the SMM? This is all just so incredibly confusing… At least no one said that we didn’t need SEO any more…
“I certainly have a case study that shows that SEO isn’t always necessary.”
Allright that’s it…. Screw you guys, I’m gowin’ hooome.
See a familiar pattern here?
Is it any wonder there is so much goddamned confusion for consumers of our services? Ok, sure, I cherry picked the comments, but this example is not unique. It seems a large number of the so-called professionals can’t even get it right. How can we expect our consumers to? Regardless of what some people would believe these are all disciplines unto themselves (although SEO is part of SEM). You can’t just lump in SMM, PR, Conversion optimization and others under the SEO banner (or SEM for that matter).. Like, sheeeit… a lot of SEOs barely understand how a search engine works, never mind trying to tackle other disciplines…
Sure, the whole ‘SEO Standards’ thing has be beaten to death… but as long as those we call our own don’t have a clue; we’re destined to be painted with the same shade of ignorance…
As you were…. L8trs