Reality Check
« Previous Entries10 Things Your SEO Doesn’t Know
Friday, August 31st, 2012
Google is an SEO’s god. It’s true and many SEO don’t know it. Google says add this text, or remove that tag and an SEO will race to see how fast he can please Google.Just a whisper of a new algo change will have SEO’s running to their computer to see if they can discover [...]
Google Update; Semantic Terminology Framework Utilization
Monday, May 28th, 2012
Recently Google announced, as part of their monthly updates, a new method of semantic analysis they believe will help them in dealing with over aggressive search engine optimization practices. Code named ‘Orca‘ (project name; hide and seek) it will apparently be a companion to the now infamous Penguin and Panda updates many in the SEO [...]
Video SEO Bullshit – I Call Your Bluff!
Monday, April 30th, 2012
Recently I have been researching what everybody else is saying about Video SEO. The topic being new and hot, it is interesting to see how it unwinds. While there certainly are some good bits of information around (including SEODojo’s podcast on the topic with Carla Marshall and Steve Gerenscer), there is plenty of stuff that [...]
SEO Village Idiot; The Dunning-Kruger Effect
Thursday, February 10th, 2011
This week someone sent me a SEO site audit report written by a UK online marketing company for a big UK retail brand. I enjoy taking a peek in the competition’s kitchen now and then, so I dug in straight away. Seven pages in to this 66-page report I realised that these guys weren’t really [...]
SEO myth’s and fallacies; geek edition
Monday, November 22nd, 2010
A.k.a Some shit you’d better get straight The only reason I am not more active at this blog is because there just aren’t enough hours in the day for all the shit I have to do each week. That is not to be confused with the fact that there is any lack of utter bullshit [...]
SEO patience and research and proclamations of doom
Sunday, September 12th, 2010
I have had this on the boil for a while now and I find it resurfaces from time to time. Funny enough it coincides just when Google makes any type of change to its results, services or what have you. I’m surprised it don’t happen every time they change the logo on the damn homepage, [...]
Dear Google, I am an idiot
Monday, August 30th, 2010
Please show me the way As I sat here reading an article (on WSJ) interviewing, (Google CEO) Eric Schmidt, I was sort of struck stupid by a few of the statements. Are we, the general public, just a bunch of idiots shitheads looking for guidance from Google? Is it true that we really can’t think [...]
You are a Certified Sucker
Wednesday, August 25th, 2010
Oh internet… where to begin. We SEO professionals see bullshit every single day so admittedly the most surprising thing to me is that I’m capable of still being surprised at all with the sheer level of stupidity run rampant in our industry. I’ve bumped into this one a few times but it still gets me [...]
Search and Social? Eh, no.
Wednesday, July 28th, 2010
Not a day goes by when I don’t find an article or blog post in my RSS reader telling me that ‘social is the new search’, that I need to ‘forget about SEO and start going social’, that ‘social media will replace search’. Eh, no. It’s not, I won’t, and it won’t. I don’t buy [...]
Googles New Search Engine – WTF?
Monday, July 12th, 2010
Okay so I’ve been in this game quite a few 24×7′s. And I’ve seen a lot of craptastic nonsense over the years. Anyone who’s in this business has seen it all. Or at least we all THINK we have. Until the next over the top bullshit comes along. And we’re so stunned by the shear [...]
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