By Elisa | November 23, 2010
Over at the WordStream blog, we pride ourselves on our vibrant community of commenters—spam commenters that is. Sure, we have a modest but smart, loyal, and helpful group of real people who leave feedback and commentary on our posts, but they cower in number next to the army of spammers.
Here are the ten classes of spam comments we receive on a regular basis, in order from least spammy to spammiest.
1. The Basically Coherent but Irrelevant Comment
Take this one, for example:
Internet Marketing Company (not verified) Said:
Internet marketing comprises many online marketing strategies that you can study. But sometimes people who are specialist in online marketing strategies face problem in making it online.
They lack the instruction that is essential for internet marketing as well as the right product. Direct marketing is also a great deal of internet marketing where you can contact the potential clients through email and inform them about your new product and advise them to take action.
OK, sure, I guess so—but this had nothing whatsoever to do with the post it was left on. Spammers, once you’ve crafted a choice comment, look for a relevant post to tack it on to, not just the first one you find. Better yet, read the post first, then write your comment.
2. The Segment of an Earlier Comment
This is a pretty advanced form of comment spam, in which a bot, human, or cyborg copies a portion of an earlier comment and reposts it as a new comment, which can look at first like a perfectly legitimate contribution to the discussion. You have to read all your comments to recognize this as spam—not too hard for us, but difficult for sites that routinely get hundreds of comments.
3. The “Great Post!” Comment
This one is pretty self-explanatory, and probably the most common type of comment we receive, helpfully informing us that we’ve written another great post, which we already knew. There’s always the chance this could be legitimate, but why comment at all if you don’t have anything more substantial to say?
4. The Full-On-Ass-Kissing Comment
This one goes a few steps beyond “Great post!” but the objective is the same—to spam you via flattery. Examples:
Liat (not verified) Said:
Great post! You wrote about exactly what I was looking for – plus a lot more information that I didn’t know!
Thanks very much.
Sam England (not verified) Said:
Thanks so much for sharing this killer post…very well put…Brings back the basic fundamentals of IM…
More sentences don’t make this kind of comment more worthwhile.
5. The Potentially Helpful but Still Spammy Comment
Danny da Rudo (not verified) Said:
I tried the modified broad match type, it works much better than the normal broad match: the CTR is higher and all the keywords I have been found on, do have a much higher relevance! I read a lot about the broad match modifier match type and foud a specific tool: [redacted]. It helps you to set up your Google Adwords campaign: it turns broad keywords to modified broad instantly! It’s free.
Sure, people reading a post about Google’s broad match modifier might be interested in this free tool, but the language surrounding the link is so spammy and sales-y (two exclamation points, ay-yi-yi!) I can’t bear to approve it. If it’s this guy’s tool, he would have been better off just recommending it by name, with a link back to his site from his name. The in-spiel link looks fishy/self-promotional.
6. The Almost-Grammatical Comment
SEO Hampshire (not verified) Said:
Awesome post!!! Thanks for providing guide for smart traffic to affecting our online reputation. I am very glad to be a part of you.
Starts as a basic ass-kissing comment, then veers into “Say what?” territory. As Ken said when he found this, “Who wrote this? A tapeworm?”
7. The Unintentionally Deep Comment
Online Marketing (not verified) Said:
You are really doing a great job and the article is nice.
Even I am also fear of death,so do everyone.
So true, bro.
8. The Blatantly Commercial Comment
Lorie Deveaux (not verified) Said:
I have been searching for sites related to this. Glad I found you. Thanks cosmetic packaging, makeup brushes, hair rollers, make up brushes
The blatantly commercial comment doesn’t even try to disguise its totally unrelated links. Our buddy Lorie here wears her spam on her sleeve.
9. The Personals Ad Comment
cheap true religion jeans (not verified) Said:
Creative Aquarius who thinks outside the box
Comment spam isn’t just a great way to get links—it’s a great way to meet interesting people who like the same things as you!
10. The Celebrity Comment
lindsaylohan (not verified) Said:
Earning money online never been this easy and transparent. You would find great tips on how to make that dream amount every month. So go ahead and click here for more details and open floodgates to your online income. All the best.
I believe that Lindsay Lohan would leave a comment on our blog, just not that she knows anything about financial planning.