« | Home | »

10 Email Tips for Prospecting SEOs

By WojKwasi | June 12, 2012

From time to time (every day), the SEOs of this world get inundated with kind offers from prospective companies proposing to help them do their jobs by alleviating some of the tasks they must undertake in their daily grind.

10 Email Tips for Prospecting SEOs

I’ve compiled some useful tips to help any budding spa-*cough* special ops email marketer put together an excellent email guaranteed to get maximum return on inboxment:

  1. Don’t address the SEO personally – That is for suckas – instead, use something generic like “Hi”, “Hello”, “Greetings Sir and/or Madam” or sometimes leave in a variable so they really know you mean business, e.g. “Hi first-name$,”.
  2. Forget about grammar – In fact, this is crucial in making you sound legit. Ensure that no effort is made whatsoever to spell-check. Mixing tenses is highly recommended. Promise things that happened in the present & don’t look back! Run-on sentences are good too. All of these things help promote your quality assurance skills.
  3. Make an impact- Choose from the following introductions:
    • “I will like to make small introduction about our company which will help you in selecting us as your trusted SEO Outsourcing Partner.”
    • “It’s fact: more people find out about your business on Facebook or Twitter than on search engine.”
    • I am “<Enter your name>” – I am an <Enter your special powers>.(e.g. I am Boris – I am an Executive.)
  4. Be direct – Tell us what we do – we don’t know. If it wasn’t for people like you we’d be sitting around at our desks firing rubber bands at random objects & possibly insulting insects as they randomly pass us by.
  5. Turn up the volume – Write with CAPSLOCK ON. It’s not like you’re next door and can “skate”-on by… you are on the other side of the globe & yelling through your virtual megaphone is fine. Besides, how else could we really catch what you’re throwing?
  6. Don’t be afraid to use colour – Imagine Willy Wonka & the Chocolate Factory without colour – oh noes! How dull. Ensure that your email stands out by colouring every second line. Bonus points for alternating colours at the letter level, e.g. Google. This helps with integrity too.
  7. Point out the bleeding obvious – Most SEOs don’t really understand what they do or how to do it so it’s important to explain in layman’s terms how to do SEO. Bonus points awarded for guaranteeing to rank #1 for numerous keywords!
  8. Keep us on our toes- Randomly throw in a full stop mid-sentence to check that we’re paying attention to your thoughtful prose that has been carefully constructed for our reading pleasure. It also leaves us hanging for more. A fine example: “I was surfing through your website and realized that despite having a good design.” What? What did you realise?? C’mon man… I got to know!!
  9. Don’t include a website link – We don’t want to see any credentials – we take your word, seriously. Also, not having/including a website demonstrates a confidence in your own ability so great that it literally sends shivers down our spines.
  10. Chase hard – If at first you don’t succeed, leave it 5 minutes and try again. SEOs love this and will most likely want your babies if you follow up in rapid succession.

You now have the perfect recipe to construct an indestructible email guaranteed to add value to everyone’s day and most importantly… inbox. You have also increased your chances of being considered as a candidate.

Halt!

10 Email Tips for Prospecting SEOs

I hope you didn’t think any of this was serious… Just consider an alternative approach altogether to get people’s attention to hire you such as what these guys (Grinter + Spencer) did when they hijacked some domains:

…or Emiland, who used Slideshare to land a job:

…otherwise you’re going straight to the trash can!

Bonus:
I’ve taken the liberty of drafting an email that I encourage you to use when replying to an email that lands in your inbox, of this nature. Simply reply with the below & help our little friends become better at prospecting:

Dear Executive!

Our inbox is currently full but please read this post - http://bit.ly/MozxFw for some tips on finding SEO work

Best,
firstname$

No Bullshit? Then just Share it!
  • 10 Email Tips for Prospecting SEOs

Topics: Old School Spammers, Other Stuff | 19 Comments »

Posted on 12 June 2012 by Woj Kwasi

Representing Australia in the SEO Olympics. Follow me on Twitter or Google Plus.

has written 1 articles for SEO Bullshit

  • http://twitter.com/rhcerff Robert Cerff

    Hahaha… Classic.

    Could I suggest point 11?

    “Always use a @gmail.com or @yahoo.cn email address, that makes it obvious that you have insider information”

  • http://www.justinparks.com Justin Parks

    I got this 1 minute and 12 seconds after this was published. I just love his name.

    Hello,
    I hope you are doing well; I am Analyst of SEO Resellers
    We are SEO, Link Building & SMO Company; assisting 50+ global SEO Agencies at their operational front. We are calling to assist you as your operational staff; we will manage your client¹s campaigns from starting to end and will update you everything according to your need, we will not contact your client directly, for that if you want so
    We can sign a NDA (Non Disclosure Agreement) with you; for your consideration

    Key Feature of Association:
     Over 135 Professional SEOs to assist in all type of SEO Link Building work.
     Reseller Plans are based on Latest Internet Marketing Trends for new comers.
     Cut your 30% SEO Operational cost (staff salary + overheads)
     Strategic Business Collaboration to provide you business success at Economic Prices.
     Gain Desired Profit Margin in context to your local SEO prices.
     Expeditious Reporting System
     No Minimum and Maximum limits for Monthly Business.
     Keyword rank in Local / Global marketplace

    You may also book a Dedicated Seat in our expert crew for high end Attention and Maximum ROI
    Please send your requirements and queries, so that we can find a best way to move on this business model. In case of any query or suggestion please reply to this email and send your query
    Please reply at this email for our Business SEO Reseller Kit and more details
    Looking for long term business relationship with you

    Cheers
    Kind Regards,
    Pooja

  • http://www.justinparks.com Justin Parks

    I got this 1 minute and 12 seconds after this was published. I just love his name.

    Hello,
    I hope you are doing well; I am Analyst of SEO Resellers
    We are SEO, Link Building & SMO Company; assisting 50+ global SEO Agencies at their operational front. We are calling to assist you as your operational staff; we will manage your client¹s campaigns from starting to end and will update you everything according to your need, we will not contact your client directly, for that if you want so
    We can sign a NDA (Non Disclosure Agreement) with you; for your consideration

    Key Feature of Association:
     Over 135 Professional SEOs to assist in all type of SEO Link Building work.
     Reseller Plans are based on Latest Internet Marketing Trends for new comers.
     Cut your 30% SEO Operational cost (staff salary + overheads)
     Strategic Business Collaboration to provide you business success at Economic Prices.
     Gain Desired Profit Margin in context to your local SEO prices.
     Expeditious Reporting System
     No Minimum and Maximum limits for Monthly Business.
     Keyword rank in Local / Global marketplace

    You may also book a Dedicated Seat in our expert crew for high end Attention and Maximum ROI
    Please send your requirements and queries, so that we can find a best way to move on this business model. In case of any query or suggestion please reply to this email and send your query
    Please reply at this email for our Business SEO Reseller Kit and more details
    Looking for long term business relationship with you

    Cheers
    Kind Regards,
    Pooja

  • Aura

    Everyone with their “ethical provider” bullshit lately makes me want to slap a few people.

    “Ethics,” per Philosophy 101, are not default good. 

    I’m pretty sure there are any number of tyrants of history who felt themselves totally ethical. I doubt Francisco Franco, Mussolini or any number of others went to bed each night proclaiming their evilness. They probably thought themselves quite ethical. 

  • http://www.thelostagency.com/ David Iwanow

    yes agreed something like 
    client.linkbuilding.outsourced533@gmail.com is important to know you are actually representing the company

  • http://www.thelostagency.com/ David Iwanow

    Woj congrats on the first post here, certainly a good laugh and that creative ransom video was frickin awesome addition! Can I suggest you need some additional tips such as it’s important to pick fights on social media if you want to ensure they respond to your emails.

    ie “@prospect hey douche we emailed you about buying links why haven’t you responded, our client roadkill.com will buy elsewhere”

  • http://twitter.com/WojKwasi Woj Kwasi

    Oh crap, just realised I forgot to alternate the colors in the word Google for maximum effect… fixed!

  • http://twitter.com/WojKwasi Woj Kwasi

     Absolutely – let’s face it.. the more tips the better :)

  • http://twitter.com/WojKwasi Woj Kwasi

    Ha! Gold :) Hope you replied with the “template” ;)

  • http://SEO-Website-Designer.com/ Tiggerito

    I just sent my first canned response. Took about 2 minutes before I got an email in.

  • http://explainafide.com.au Robin Jennings

    Is that why I’m having such bad luck with my reciprocol linking ability? Should I change my opening line from this?

    Dear Sir/ Madam, I am PR3 company…

  • Daniel Benton

    You also need to include some kind of iron clad money back guarantee to deliver page 1 rankings within 72 hours of sign up using only carbon neutral  , halal / kosher, gluten free, low GI white hat tactics. It also not a bad idea to develop a zirconium, nickel and plutonium package to make it easier for time poor SEO’s to choose the right “program”. 

  • http://www.justinparks.com Justin Parks

    Before I could I got this!

    Hi,
    Hope you are doing well.
    I was expecting your response on my email detailed below.
    Let me know if you are interested and we can discuss this further.

    Cheers 

    Kind Regards,

    Pooja

  • http://SEO-Website-Designer.com/ Tiggerito

    So, we are now sending these people to a page where we ridicule them.

    Better in-front instead of behind their faces I say

  • http://www.implicitly.me/ Ketan Raval

    that is absolutely awesome.. I would like to add despite of being an Indian , I can vouch that Me or My agency has never sent an email like template.. 90% of time I rely on incoming leads..  Creative Ransom video was Awesome :)

  • http://www.facebook.com/OritSiMu Orit Sidi Mutznik

    fantastic!! you rock! I have a post pending about the best spam comments I get, so I’m definitely going to keep following your blog :)

  • http://www.seofosho.com/ Andrew Isidoro

    Haha Love this.

    I LOVE GETTING AN EMAIL FROM PEOPLE THAT ARE ALWAYS SHOUTING.

    Makes my day that bit more entertaining lol

  • http://www.headwise.net/international-seo Headwise Net

    now a days the e mail marketing method is almost finished because most of the people understand and know that this is fake and wastage of time so it is good for you to use others method of marketing

  • http://www.incion.com/ web design price list

    Links are an important part of any email marketing campaign, but you
    especially want to use those links to enhance your chance of being found
    via search.